Art direction, graphic design + video production
Creative direction and graphic design for Jada Kingdom’s single G.A.D established a bold visual identity that reflects the track’s fusion of dancehall and rock. The cover art channels this genre-blending energy through edgy typography, dynamic composition, and a rebellious visual tone that mirrors the song’s raw attitude and rhythmic intensity.
A lyric video was developed to amplify this crossover sound, combining gritty textures and high-impact motion with expressive type to echo both the pulse of dancehall and the edge of rock influences; the video has since amassed over 3.5 million views and counting. Complementary promotional assets were created to support the rollout, ensuring a cohesive and striking visual presence across platforms.
