art direction, graphic design + video production
Creative direction and graphic design for Jada Kingdom’s single Can’t Tell Me That established a confident and empowering visual identity that mirrors the track’s bold, self-assured message. The cover art centered on the artist herself, using a strong, commanding portrait to emphasize presence, attitude, and individuality while allowing subtle design elements and typography to enhance—rather than overpower—the focal image.
A lyric video was developed to visually amplify the track’s rhythm and assertive tone through the use of bold, impactful typography, dynamic motion graphics and intentional pacing; the video has since garnered over 3 million views. Together, the visual assets reinforced the single’s unapologetic energy while maintaining alignment with her broader creative direction.
